Jason McCue: Terrorism is a failed brand

The terrorist constituency [are] the people who buy into the brand, support them, facilitate them — and they’re the people we’ve got to reach out to.” (Jason McCue)

In this gripping talk, lawyer Jason McCue urges for a new way to attack terrorism, to weaken its credibility with those who are buying the product — the recruits. He shares stories of real cases where he and other activists used this approach to engage and create change.

Jason McCue litigates against terrorists, dictators and others who seem above the law, using the legal and judicial system in innovative ways.